Barry Marks can hear the Permian Basin slowing down.
It’s right there on country-music station 96.1 FM in Odessa, Texas, where commercials for shale-patch jobs used to fill the airways. Those kinds of radio ads have fallen by two-thirds, said Marks, the general manager for ICA Broadcasting LLC, which runs five stations in the area.
“A lot of those people working in the Permian Basin do not reside here,” Marks said. “So they’re heading home every two weeks. And they may just be staying home.”

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